Reality check:
There are a lot of people
in network marketing—especially six- and
seven-figure earners—who have to work their tail off to maintain their income. And though they have
created a successful lifestyle, when they stop working, their income
immediately drops. Which, I think we can all
agree, isn’t what you want!
Because if you’re
anything like me, you started your business to have more time freedom, not less.
Luckily, it doesn’t have
to be this way…
Growing and maintaining
your network marketing income doesn’t have to be a perpetual “hamster wheel” of
zero time-freedom. In this article, I’m
going to share the five levels of automation to scale your network marketing
income in the modern technological era. Plus, I’m going to reveal
how you can do so, without being further involved. So, starting at the top…
What I
call “Level Zero” is where we all start and doesn’t yet involve building
online.
This level has little or
no systems in place for the purposes of automation.
At this level you’re
simply focused on learning to be effective with the fundamental skills of
network marketing, which are related to person-to-person activities:
- · Person-to-person prospecting
- · Person-to-person presentations
- · Person-to-person training
In Level Zero, everything
is done in-person and everything is done manually.
This where we all start,
because that’s where our up line starts us.
You must do hands-on training to enroll people, because there are no systems in place to automate that.
It’s also up to you to
track how well you’re performing from a prospecting standpoint.
Any metrics you have, you
must produce for yourself. Basically, everything’s
manual and person-to-person—the prospecting, the presentation, the training,
and the tracking.
But, as you might have guessed if you’re read this far, there’s a better way!
And in “Level One,” you
begin to automate your business.
The very first (and
biggest) problem with traditional network marketing we solve here at Elite
Marketing Pro, is automating lead generation. This means putting
prospecting and lead generation systems in place, so you’re no longer bugging
friends and family, strangers on the street, or people at parties.
Now you’re no longer in “prospecting
mode” every time you’re surrounded by people.
You automate the
prospecting aspect of your business and create systems to make it happen.
That’s where we get all
of our students started.
If you are ready to move
forward with building your business online, I’d like to invite you
to sign up for my 10 Step Training
Program & Ascending Profit System, where you’ll gain the knowledge to create an automated
selling and prospecting system to attract highly-interested prospects to your
product or opportunity online. An example of automating the prospecting aspect of your business
is learning how to effectively create Facebook Ads.
Specifically, Facebook Messenger Ads, delivered to a targeted audience.
Specifically, Facebook Messenger Ads, delivered to a targeted audience.
Imagine being able to target
the followers of Robert Kiyosaki, or John Maxwell, or Steven Covey, or Tony
Robbins.
You target their followers, and send a compelling message that creates curiosity and interest.
If you think you can do
this on your own, you’re sadly mistaken
I highly recommend you
get training from our team, because you don’t want to do the wrong thing and
wind up getting in trouble.
Facebook doesn’t look kindly upon mistakes!
If you know what you’re doing, you can run ads that lead to actual Messenger chats, on your phone or computer. And then you can segue those conversations to an actual live presentation, which either you or your up line presents.
At this point, you’ve created
a certain level of automation where the leads are coming in, and you never have
to worry about being out in public prospecting, ever again.
So that’s level one of this
automation scenario—automating your prospecting.
However, at this point, you’re still doing the person-to-person
presentations, so that’s still manual.
Any tracking you’re doing
is still done manually.
And, of course, when you
get a new recruit, you’re still going to have to train them manually,
one-on-one.
But at least you’ve
solved the number one issue in network marketing, which is finding enough
prospects to talk to. So that’s Level One.
Next up…
Examples of these types
of automated or semi-automated conversion systems are sales funnels and webinar
funnels.
A sales funnel is just a sales process that’s done through a website.
A webinar funnel is
getting people onto a webinar—an online presentation—where you can have 100,
200, 500, or even 1,000 people watching and they can make a buying decision or
a decision to join your
organization, due to that webinar presentation. Another example of a semi-automated conversion system is leveraging Facebook groups.
organization, due to that webinar presentation. Another example of a semi-automated conversion system is leveraging Facebook groups.
Now…
There’s not just one correct
way to do it
There are multiple ways to create presentations and conversion
systems.
It’s really about
focusing on what’s most effective for you and your business.
However, at this point,
when you bring in a new person, you still have to do the person-to-person
training.
So you still have not
automated the training and the tracking systems. So how do you keep track
of all the people you’ve brought in through the prospecting, and how do you
figure out where everybody is at?
Read on to find out!
“Level Three” is when you
create tracking systems.
At this point, you have a
lot of people signing up and joining, and you need to track your metrics and
keep track of where everybody is at in the process.
That means is tracking
your conversions from…
·
Ad to lead
·
Lead to new customer or new distributor
·
New customer or new distributor to a properly trained
distributor
These are numbers you have to
keep track of in order to assess the health of your business
If these numbers aren’t reaching a certain threshold, then
you’re not doing something properly.
And you’re in danger of your entire business falling apart if
you don’t have the proper tracking
systems in place.
systems in place.
You can’t grow what you can’t
measure.
So you MUST have tracking systems in place.
Note that you can build “Level Three” and “Level Four” at the
same time, because both are necessary at this stage.
Quick recap:
At this point you’ve automated your lead generation, and you’ve automated the presentation or conversion aspect of your business, and you have tracking in place, so you know where your numbers are at.
At this point you’ve automated your lead generation, and you’ve automated the presentation or conversion aspect of your business, and you have tracking in place, so you know where your numbers are at.
Now you want to automate
the training systems for the purposes of duplication.
Once the training systems are
in place you can create massive scale and duplication in your business.
Now, you can build this training as you go.
So as you build your
prospecting, conversion, and tracking systems, you also want to create
training's to show your people how to also leverage each aspect of those systems
for themselves.
This is going to be
through some sort of private membership, so it’s not public.
And here’s what you’re
doing…
You’re training people through
the different stages of growth in their business
This could also be the stages of growth of acquiring certain
skill sets.
And as their income
grows, you can provide them with pertinent training's as they hit certain rank
levels in their business. How you do this will be
up to you, and unique to your business, but you want to have some sort of
training systems in place.
Now, the final level of creating these automated systems is…
Now, the final level of creating these automated systems is…
The business systems of “Level Five,” in and of themselves, have many levels.
Unfortunately, I can’t dive too
deep into what business systems look like in this article, as it’s a huge
subject, but as an example:
Business systems include hiring
a team.
This means putting an in-house
team in place to run all the systems I’ve previously described.
The point here is to create
time-freedom, right?
So you want to hire a team to
maintain what’s happening in your business.
But not only maintain it, you
want to have them continue to…
§
Develop it
§
Improve it
§
Grow it
§
Update it
These are things you don’t want
to personally do, so you hire a team to do them for you
Business systems are often pretty comprehensive.
Within business systems you have hiring systems, systems for
creating the operating manual for your business, financial systems to assure
the money is being taken care of properly, etc.
You have a lot of different systems for running an actual company,
because by the time you get to this level you essentially have a separate
business in and of itself, because all these systems essentially become their
own business entity and are a valuable asset.
This is when you are truly free
Because it doesn’t matter what happens to your company, you now
have your own asset which allows you to rebuild if something happens to your
company.
Or you could choose to help others in the industry build their own
systems.
Now, this all might seem overwhelming, and you’re certainly not
going to do it overnight.
· You’re going to automate your prospecting
· You’re going to set up some systems to automate the conversion
aspect (or semi-automate the conversion aspect)
Maybe you don’t have tracking as sophisticated as, say, we do, but
you don’t need it to be.
The goal for your first year…
…should be to have basic level
and Gold level, Titanium level and Platinum level, so you’re creating more
leverage and sometime freedom.
Now, if you’re ready to
start automating that first level of your business—your prospecting
systems—and you’re not sure where to start…
You will never again have to go
to a party and talk to a single person about your Business, unless you want to.
And you’ll learn the exact
online strategies I use to passively generate 300–500 leads per day, 30–50
customers per day, and recruit 70–100 new serious business-builders into my
business each month.
So if you’re ready to get
started…
And if you found this content helpful, I would love to read your
comments below!
